Ja'Mesha Robinson
Case Study

ServiceConnected.vet

Veterans say it their way. An AI symptom translator shows how the VA needs to hear it.

ServiceConnected homepage with the symptom translator
Role
Founder, designer, builder
Stack
React, TypeScript, Tailwind, Claude API
Status
Live and free
Outcome
400 organic visits in 3 days

The problem

The 21-526EZ asks veterans to explain how service affected their health, in language the VA recognizes. Most veterans face that blank box alone.

I built it as a veteran, for veterans: a free guide that is plain about what the VA needs and leaves the writing in their hands.

Four design decisions

Four intentional design decisions shaped the experience: building trust, making complex information understandable, reducing overwhelm, and helping veterans make informed decisions.

01

Teach, never file

Rather than creating another filing platform, I designed ServiceConnected to educate and guide. Veterans learn how to prepare their claims while maintaining control of their information and submitting directly through VA.gov.

How it works: pick your condition, read the examples, file it yourself
02

Show real example language

I paired sample statements with key evidence factors to make complex claim requirements easier to understand. Instead of starting with a blank page, veterans have a framework they can adapt to their own experiences.

Successful claim examples for tinnitus and PTSD, with key success factors and sample claim language
03

Five steps, one at a time

I broke a complex claims process into five manageable steps, revealing information as veterans need it. Progress indicators provide a sense of direction, helping users focus on one task at a time instead of the entire process.

Step 2 of 5: form checklist with condition picker and progress bar
04

Make a denial navigable

I organized three VA review and appeal pathways into a side-by-side comparison, making their differences easier to evaluate. A guided helper supports veterans in exploring their options and identifying a potential next step after a denial.

Appeal options and quick decision helper
Accessibility

Designed for different reading needs

I introduced adjustable text sizes and light and dark themes to give veterans more control over their reading experience. These settings help users adapt the interface to their preferences rather than forcing everyone into the same presentation.

ServiceConnected homepage in Light mode
Light
ServiceConnected homepage in Dark mode
Dark

Outcome

400
organic visits in the first 3 days
$0
cost to any veteran
6
VA forms covered

The biggest challenge wasn't building the interface. It was translating complex VA terminology into clear, approachable guidance without losing accuracy. This project reinforced how thoughtful content design can be just as important as the technology behind it.

Visit ServiceConnected.vet
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